Business Insights

Relevant data supports better decisions, increases success

Data is everywhere, but data alone is not insight. Crown collects, measures and analyzes information from sources across your organization to paint a comprehensive picture of your digital customer and their preferences—with much less effort on your part and much less “noise” from unimportant data.

We help identify user segments so your marketing team can develop more meaningful campaigns with a better chance of reaching your customers. In terms of lifetime value, Crown can also determine how much each customer is worth so you can invest accordingly.

The expertise of our senior marketers backed by Crown’s xceler8 technology results in the kind of unified insight reports that support C-suite decision making: robust insights that lead to reduced risk and increased success—with just the data that matters.

More specifically, here is what we do to deliver insights:

Clickstream Analysis and User Segmentation. Our advanced solutions deliver a highly sophisticated level of analysis, and the interactive marketing background to help you determine what to do with the insights. Advanced analytics tools and processes also give us the power to map customer actions and behaviors to your product and service offerings.

Key Performance Indicator (KPI) Assessments, Development and Planning. Crown helps you figure out the most important data to track, for the most valuable insights, according to your particular circumstances and revenue goals, including a strategy for tracking and a plan for reporting.

Customer Lifetime Value. To maximize the return on your marketing campaigns, we help you determine the monetary worth of your customers, and segment them accordingly.

Persona Development. To help you fine tune your market strategies, Crown brings market data to life through persona development, creating archetypes of market groups from existing internal and external data.

Multivariate and A/B Testing. We have the web, marketing and technology expertise to conduct testing for trusted results to help you figure out the best combination of page elements for your website that will prompt your customers to take action.

Integrated Reporting. Crown can help you monitor your site, report what you’re seeing and analyze your findings through flexible robust reporting solutions, solutions that analyze large streams of data from which to derive actionable business insights.