Sales Strategy

Predictable sales and marketing performance

Crown can develop an interactive sales strategy to complement and enhance your existing go-to-market sales strategy. Our methods for integrating customer information give you more efficient, accurate, and predictable sales and marketing performance.

Increase Sales Predictability

You can’t increase performance until you can predict the outcomes. Crown helps you get full integrated visibility into the entire sales and marketing continuum while providing busy sales reps with tools they’ll love to use.

We can also audit, assess and formulate a sales strategy that defines new direct and sales channels (including internet-based channels) and work with your sales leadership to hone their value proposition.

Sales Transformation

Typically, CRM systems revitalize capabilities to meet performance goals. We use Salesforce.com in our reference architecture. As an Oracle Gold Partner with a long history of sales consulting, we have experience on many of the CRM applications available on the market.

Crown empowers your team to:

• Embrace revolutionary sales technology
• Harness leading sales automation processes
• Master robust sales tools and assets
• Capture your target’s attention

Insight Driven Demand Generation.

We integrate sales and marketing efforts using many of the applications pre-integrated within Crown’s xceler8™.

Lead Generation. Our powerful solutions for lead generation include lead scoring, lead nurturing, segmentation, and everything else to help you generate leads that will turn into sales.

Distributor/Dealer Extranets. We can simplify the process for creating, sharing, editing and discussing information online by enabling a rich, interactive, secure environment.

Automation. Empower your managers to control, manage and monitor sales team activities with forecasting, pipeline tracking, contact management, lead tracking and more.

Collaboration. Get everyone on the same page for email marketing, social marketing campaigns, and mobile campaigns. Crown can align sales, marketing and customer service for each campaign by helping you develop customer-centric, cross-channel, integrated, collaborative systems and processes.

For email in particular, xceler8 leverages Exact Target; our advanced analytics enables sales and marketing to create intelligent campaigns on the fly and leverage past campaign knowledge to inform continuous improvement of future campaigns.

Direct Sales through eCommerce

eCommerce Management. Customers prefer to buy certain products electronically. We identify and automate such direct sales opportunities in tight coordination with overall direct and indirect sales strategies. Our ecommerce team helps you enable these online transactions, putting you in a position to win.