Web Content Loading Solution
- The Challenge: Poorly managed development of new website content
- Crown Solution: Strategic content loading processes
- Business Benefits: Streamlined processes, better content
The Challenge
Building a new website is typically a complex, lengthy undertaking, and companies are faced with critical decisions about how to proceed. They must build a website with new content, a new architecture, and Web 2.0 functionality. They need to install, customize, and deploy a web content management infrastructure. And various groups across functional departments must produce the actual content. Given the breadth and complexity of the project, companies place much focus on the website infrastructure and leveraging new technologies for development. Yet too often, the content loading function doesn’t get the same attention and isn't planned well—leading to content of poor quality and website areas lacking content altogether. Consider the following options for loading content:
To gain control over new website content—since websites are only as good as the content they deliver—companies can benefit from a focused, strategic approach to content loading.
Crown Solution
Crown Partners offers a Web and Marketing Content Loading solution—since building a website is more about producing good content than utilizing new technologies. The Content Loading solution can help you coordinate the creation of your content in step with your web content management and site construction initiatives.
Crown provides a Content Master—an expert in the technology who can also help create a customized plan for building content. This plan allows you to define which pages and content components you’ll create and who will take charge of individual task. You can track progress and ensures approvals. The solution provides a temporary content-loading repository, hosted in the Crown infrastructure. The repository allows you to state all of the content for the site while you’re installing and configuring the web content management infrastructure. This allows the content loading team to work in parallel with the technical team. At the appropriate time, the content loading specialist provides the necessary extract and load services using Crown Buldoser to load the content in the new web content management system. Lastly, the content loading specialist provides Buldoser extract and load services to migrate content from existing repositories and file systems.
Business Benefits
With Crown Content Loading, you can go live with confidence in your content. By effectively planning and managing the writing process, your site will be full of well-written and approved content and your business can benefit from:
- Streamlined content loading processes
- System uptime
- Extended writing time for contributors, through the duration of the development project
- User satisfaction
- Structured, high-quality content
- Enhanced brand and customer experience
