Turnkey Digital Marketing Management

The Challenge: Limited, costly online web and marketing functionality
Crown Solution: Online marketing strategy and outsourcing service
Business Benefits: Simplified yet flexible website administration, improved business agility

The Challenge

Online web and marketing strategy and functionality presents complex and costly challenges for marketing organizations. Typically, marketing groups utilize internally hosted, internally supported shared web content management platforms. In these environments, all content, templates, application configuration, storage, and software are contained within a single system used by numerous business units—with different needs and priorities. This can lead to many unnecessary complexities and costs, including authoring and update challenges, excessive hardware and software licensing costs, inability to scale as needed, inflexibility, and more.

Crown Solution

Crown Partners offers an affordable, comprehensive, flexible Software-as-a-Service (SaaS) outsourced solution for marketing organizations looking for a new level of efficiency in their online web and marketing functions. Through Turnkey Digital Marketing Management, Crown can partner with you to develop the strategy and planning for your online marketing environment. We'll then create and implement a new, independent instance of your entire web development platform and all related website content, including HTML, banners, content, digital assets, dynamic components, and so on. Crown will host and manage the web platform on Crown's own infrastructure and will fully support it.

Business Benefits

As an industry leader in web content management, Crown offers the products and services that help companies deliver web content efficiently and cost-effectively. Crown's Turnkey Digital Marketing Management solution can help you reach your online marketing goals quickly and effectively, offering:

Significantly reduced overall cost of solution compared to other approaches
A single point of responsibility for all issues and requests
Independence from your internal web functionality and template changes
Streamline processes for your marketing organization
Freed up IT resources for other tasks
Knowledgeable and quick response to application, user, and data issues
Flexible, improved web content management functionality
The ability to implement new features and modifications without shared governance review
An implementation timeline for conversion of approximately 4 weeks, for distinct speed to value
No required travel expenses
24-hour support
Expert performance monitoring and enhancement capabilities
The ability to quickly react to your changing business and marketing challenges and demands