Product Information Automation for Insurance and Finance
- The Challenge: Need to communicate a wide range of complex, changing, and individualized products via prospectuses and other marketing assets
- Crown Solution: A unified, intelligent system that incorporates input from many sources and automatically assembles marketing assets
- Business Benefits: Faster, less-expensive production of more individualized, higher-quality product information
The Challenge
Your revenues are directly tied to your products, which are supported day after day by product-related materials. Insurers and financial services companies face the challenge of managing an overwhelming amount of these written materials, such as prospectuses, product fact sheets, and other marketing materials. Yet many insurers and financial services companies often operate with outdated content management systems and processes. These inefficiencies can result in excessive costs, inaccurate information, and reduced sales yield. That’s where a new solution for producing product information can help.
Crown Solution
Crown Partners offers solutions to automate the assembly of product information. These solutions reflect best practices in the production of product information based on Crown Partners’ extensive project experience in the insurance and financial services industries. Along with our leadership in content management, Crown experts can employ the right technology specific to your business environment. A Crown solution for automating the assembly of product information provides high-impact features:
- Capture – Standard text (such as disclaimers and legal copy), product-specific text, and assembly rules
- Store and Manage – Product information components and historical product assets
- Deliver – Completed, high-quality product assets via online and hardcopy fulfillment
Crown professionals employ the right set of enterprise content management technologies in delivering product information solutions, including workflow and business process management, dynamic content assembly, library services, and more. With advanced technology and improved processes in place, a Crown product information solution enables you to:
- Provide an efficient contribution interface that allows business units to upload new versions of product materials
- Deliver automated subscription processes for sales personnel and external agencies to automatically receive updates
- Leverage an architecture that offers scalability and continuing returns over the long term
- Enable single sign-on and integration with other internal applications
Business Benefits
With a Crown solution for assembly of product information, you can benefit from operational and financial improvements, including:
- Reduced costs for legal review processes
- Reduced overall cost of material preparation and distribution—by eliminating middlemen in the process, reducing review cycles, reducing printing and mailing costs, and increasing reuse of materials
- Reduced compliance risk through increasing the consistency and timeliness of information delivered to agents and customers
- Improved sales yields through delivery of more up-to-date and persuasive product information
To realize the greatest benefits of the solution, Crown offers a full range of complementary services to support you in operation, administration, and maintenance.
Need more information? Contact us at info@crownpartners.com .
